Customers can leave both vendor feedback and product reviews – vendor feedback is not visible to public, whereas product reviews are visible to the public and you can respond to them if necessary. 

During the purchase process, customers are asked about their experience purchasing your product – vendor feedback is viewable on your vendor dashboard in the Vendor Feedback section. Customers can also post reviews about product purchases. After purchasing a product, the customer will receive an e-mail message requesting them to submit a product review.